Marketing: An Introduction Author: Philip Kotler Gary Armstrong | Language: English | ISBN:
B006Y10AZO | Format: EPUB
Marketing: An Introduction Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
- File Size: 33609 KB
- Print Length: 672 pages
- Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
- Publisher: Prentice Hall; 11 edition (January 17, 2012)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B006Y10AZO
- Text-to-Speech: Not enabled
X-Ray for Textbooks:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #345,198 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I was perfectly happy until I realized that the pages jump from 212 to 261!!! I missing parts of Chapter 7, all of Chapter 8, and a part of Chapter 9. I don't have time to send it back and all that jazz. I will not be purchasing from this person again. This was an important text for me.
By April J Baran
This book says it is an introduction to marketing but it seems very comprehensive. I am more than halfway through the book and have found this book difficult to read. The author goes to great lengths to describe in very non-specific terms concepts that are not that complex and seems overly wordy IMHO. Also this is a large softcover book, therefore it is very floppy and does not lay easily on your lap or holding it in your hands. If you don't have a desk or table to set this on, you will battle this book while reading it.
By coltsfan1
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