Marketing: An Introduction Author: Amazon Prime Sign in to turn on 1-Click ordering | Language: English | ISBN:
0132744031 | Format: PDF
Marketing: An Introduction Description
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
- Paperback: 672 pages
- Publisher: Prentice Hall; 11 edition (January 21, 2012)
- Language: English
- ISBN-10: 0132744031
- ISBN-13: 978-0132744034
- Product Dimensions: 10.8 x 8.3 x 0.9 inches
- Shipping Weight: 2.6 pounds (View shipping rates and policies)
I was perfectly happy until I realized that the pages jump from 212 to 261!!! I missing parts of Chapter 7, all of Chapter 8, and a part of Chapter 9. I don't have time to send it back and all that jazz. I will not be purchasing from this person again. This was an important text for me.
By April J Baran
This book says it is an introduction to marketing but it seems very comprehensive. I am more than halfway through the book and have found this book difficult to read. The author goes to great lengths to describe in very non-specific terms concepts that are not that complex and seems overly wordy IMHO. Also this is a large softcover book, therefore it is very floppy and does not lay easily on your lap or holding it in your hands. If you don't have a desk or table to set this on, you will battle this book while reading it.
By coltsfan1
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