Principles of Marketing Author: Philip Kotler | Language: English | ISBN:
B00BLPRHC2 | Format: EPUB
Principles of Marketing Description
MARKET: Directed primarily towardundergraduate Marketing college/university majors, this text alsoprovides practical content to current and aspiring industryprofessionals.Today’s marketing challenge is to create vibrant, interactivecommunities of consumers who make products and brands a part oftheir daily lives. To help readers understand how to create valueand gain loyal customers, Principles of Marketing presentsfundamental marketing information in a comprehensive format,organized around an innovative customer-value framework.
- File Size: 50501 KB
- Print Length: 720 pages
- Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
- Publisher: Prentice Hall; 15 edition (March 6, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00BLPRHC2
- Text-to-Speech: Not enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #290,928 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The kindle version of this textbook was great. I had no issues using this textbook with my iPad. It didn't take long to download, and it was easy to use. I procrastinated ordering a paper version of this text, so I had to go with the kindle version. It downloaded fairly quickly. The search function was great. I didn't need to reference the index at all. Search and find whatever you are looking for. It helped tremendously when you are in a time crunch and need to get homework or tests done quickly. There is also a great highlighting option with four different colors to choose from. Also, you are able to bookmark multiple pages and they will be stored in the memory for easy reference. I enjoyed the textbook more than the class. I am not going to be a marketer, however the textbook was easy to use and it looked great. I would recommend this to anyone.
By Andrew Balderas
Way too many typos on this edition. Editor should be contacted because they did a very poor job proof reading this book.
By EDIS
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